read the Selznick memos
from way back when
beauty mattered
much, and how.

http://www.hrc.utexas.edu/exhibitions/web/gwtw/wardrobe/bazaar/bazaar.html
+
http://www.hrc.utexas.edu/exhibitions/web/gwtw/wardrobe/plunkett/memo31339.html

how simply but kindly to the point people spoke in those days.